Bennett University Expert Defines The Best ‘New-Age Media School’ For Better Career Prospects

Bennett University aims at providing Ivy League quality of education to undergraduate and postgraduate students. the university is a Times Of India Group Initiative. Bennett University has opened its 2019 admissions for courses like B.Tech, BBA, LLB, Journalism and Mass Communication, MBA etc.

The University is spread over 68 Acres State of the Art Campus. It is s home to about 13,000 students. There are 4 schools at Bennett University – School Of Engineering and Applied Sciences, School of Management, Times of School of Media and the School of Law.

Being associated with a well-known media group, the Institute aims at providing ace education in the field of media and journalism to the students. The media school is headed by Sunil Saxena. He is an award-winning media professional with almost four decades of experience in Print Journalism, New Media, Social Media, Mobile Journalism, Media Education and Research.

He writes about the 09 yardsticks that one should use to find the right media school: He writes, “There is no credible report that gives you the number of media schools in India.”

But he adds, “However, there are 1,200 plus mass communication and media colleges. Together, they offer almost 4,000 courses. So, how do you decide the media school that is right for you? He then mentions the 9 yardsticks to sect the best out of the rest.

“Faculty: Select a school whose faculty has worked in the industry. You need teachers who can teach you how to write a news report, make a rundown chart, create a mobile video story or make a television commercial. Those with no media experience can make you good academicians, but they cannot make you media-ready.

Infrastructure: Visit the school to find out if the school has enough computers. Discuss the software used to teach media skills. Today, you cannot work in any media organisation without having software proficiency.

Curriculum: Examine the curriculum minutely to check its sync with today’s media requirements. Check if it prepares you for New Media, Mobile Media, Social Media, Data Journalism. Avoid schools that are not updated with changing and emerging technology.

Student-Faculty ratio: Media schools where the student-faculty ratio is more than 1:12 lack the strength to provide skill-based education.

Practical work: Find out if the school brings out a student newspaper. If yes, what is the frequency, and what are the kinds of articles that students write. Check if the school encourages students to make mobile videos. Similarly, you must find out if the school teaches students to make TV news bulletins.

Nature of programme: Is the media school run by a university? If so, is the university recognised by UGC? If it is a non-university programme, be doubly careful. The postgraduate diplomas or certificates offered by the non-recognised university may have no validity. When joining a private school, ensure that verify its antecedents.

Placements: No schools can guarantee jobs, so be suspicious of schools that do the same. Your skills will do the talking; hence the school can only organise a job interview for you.. Media is a merit-driven profession and media houses are always looking for candidates who have the right skills.

Visiting faculty: Today, media is being driven by fast-growing technology, and every media house is coping with the changes introduced by the same. However, some faculty may fail to teach the emerging media models. To meet this issue, many media schools hire adjunct faculty from the industry or invite visiting faculty on a daily basis. Make sure that you check the credentials of the visiting faculty properly.

Check with ex-students: Before taking a decision, you must try and meet a couple of current students or those who are alumni of the institute for the right answers. As the profession needs students who can work from day one, it is all the more important for finding the right media school.”

Bennett University is known to not only provide a theoretical academic education but lays great stress on making its students career-ready for the New Age economy. The admission at Bennett University is done on the basis of merit or on the basis of the national level entrance exam scores.

Inspired by the above piece by Mr Sunil Saxena? Check out more admission options after 10+2 – click here. For more such articles, stay in touch with AglaSem news!